Marketing Manager (MM)

Overview:
The SSC culture (Edmonton and Calgary offices), is based on a performance oriented environment. We place a strong emphasis on hiring exceptional people and giving them all of the support that they need to excel in their roles. New staff are given strong support and direction, but are encouraged to gain freedom through commitment and results. Weekly goal setting meetings with their manager help each staff person to have a plan for success. Ongoing skill development sessions increase admin staff and managers’ effectiveness in their roles. We also like to have fun: frequent staff outings, participation on staff sport teams, out of town trips to Banff, Sylvan Lake, Calgary, etc. are a few examples of our play hard, work hard mentality.

Our current Marketing team in particular consists of four amazing staff (3 Calgary, 1 Edmonton) who have over 24 years of combined experience as SSC Marketing Managers. The successful applicant will have the opportunity to work closely with all Marketing Managers and will be mentored by our Sr ESSC Marketing Manager, Caitlin.

A note from our current MMs:

Hello from the Sport & Social Club Marketing Team! We consist of Caitlin from the Edmonton Club (ESSC) and Michelle, Jason and Kate from the Calgary Club (CSSC). Together we have over 20 years of combined Sports Club experience (can we get an ‘oooooh’ and an ‘ahhhhh’?) With over 20 annual tournaments in Edmonton, 4500+ league teams each year, close to 40 Sponsor Bars, and over a dozen partnerships, there’s no shortage of work to go around. However, if you’re reading this, you likely know that we are short 1 ESSC Marketing Manager!

The Edmonton and Calgary marketing teams work very closely with one another. This one-team approach ensures that we’re all on the same page, allows for idea sharing, and well, we also just really enjoy each other’s company!  

This Marketing Manager position is a great opportunity that should not be passed up. The relationships you’ll build with the ESSC/CSSC staff and our players, and the marketing/special event experience you’ll gain, is second to none. Lastly, don’t let the sporty/fun exterior fool you, although we do have a lot of fun in the office, there’s a lot of hard work going on behind the scenes of your favourite Sports Club. If you’re up for the challenge, we hope to see your application.

This is an exciting opportunity for someone to dive into a full-scale Marketing and Events Management role at Edmonton’s largest provider of adult recreational sports leagues, tournaments and events. There are two Edmonton Sport & Social Club (ESSC) Marketing Managers that work closely together and are responsible for all Marketing Programs, Special Events and Sponsorships. This position will be challenging but very rewarding; only highly motivated people should apply. Full training for the new hire will be provided, but related experience will be an asset.

Positions Available: 1 permanent full-time position 

The three primary areas of focus will be:
1. Special Events: Maximizing player satisfaction, developing new ideas for future events, achieving team targets, executing the best events possible, and managing the Special Events Coordinator (SEC) are all a part of being a Marketing Manager at the ESSC.
2. Marketing: The MM’s have the highest level of responsibility in ensuring the Club meets its targets for registered league teams each season. This particular position will also be responsible for hiring, training and general management of the Promo Team. 
3. Sponsorships: Current corporate partners need to be serviced above and beyond their expectations. The successful applicant will assist the other MM in developing ideas for new leads, and support them in generating new sponsorships in order to hit annual targets.

Start Date: September 2018

Hours: Full-time hours (40-44 per week). Weeknight or weekend work will be offset by extra time off during the weekdays. 

1. Marketing:
- Review actual expenditures and results from prior season
- Edit and update marketing plan for upcoming season
- Get plan approved by GM and Director
- Execute all tactics in the plan; delegate to SEC or promo teams where possible
- Monitor results and make adjustments ongoing
- Work with partner to plan, execute and manage social media accounts
- Stay in front of new marketing trends and tactics
- Hire, train and manage promo team
- Achieve seasonal and annual League Teams targets

2. Special Events:
- Manage the full-time Special Events Coordinator
- Review registrations, profitability and areas to improve from previous year’s events
- Create line-up of events for upcoming year (tournaments, parties, ski trips, etc.)
- Get plan approved by GM and Director
- Plan all details relating to each event: promotion, booking facilities, staffing, admin, etc.
- Hire, train and manage field staff to assist at events
- Attend most tournaments and after-parties (approx. 15 Saturday-only and 4 full-weekend events) in year one. 
- Attend 4 weeknight Season End Parties per year
- Monitor results and make adjustments to line-up ongoing
- Be connected with other events in the City; look for creative new ideas for ESSC events
- Achieve seasonal and annual Special Event targets

3. Sponsorships:
- Service current sponsors by delivering on all obligations
- Identify prospective industries/companies for local or national partnerships
- The other MM has a more prominent role in securing new sponsorships, but the successful applicant needs to be ready to offer support when needed and will be expected to attend some sponsorship meeting with their partner.
- Achieve annual Sponsorship Revenue targets

Experience:
- College or University degree (mandatory)
- Event planning, social media, management experience will all be assets
- High level of computer competence

Qualifications:
- Organized, with solid time management skills
- Strong communicator: written and oral
- Driven and goal oriented
- Outgoing and socially skilled
- Work well under deadlines
- Independent worker
- Intelligent
- Professional attitude
- Customer service oriented
- Flexible with work schedule; able to work up to 20 weekend events and take weekdays off in lieu
- Enjoy being at events with players, meeting new people
- Vehicle (mandatory)

Rate of Pay:
* Sept - Dec 2018: $61,000 ($57,000 annual Salary plus bonuses and benefits) 
* Jan - Dec 2019: $67,500+ ($57,000 Salary plus bonuses and benefits). Opportunity for salary raise at 1 year anniversary. 

Benefits:
* $1,200 annual Health spending allowance
* $400 annual Wellness spending allowance
* $40/month Cell Phone allowance
* Unlimited free play in Sport & Social Club leagues and tournaments
​* 3 weeks vacation plus additional time of in lieu for weekend tournament hours
* Free team building events and annual Club-wide development trip

All applicants must complete the online pre-interview form. Please attach your resume and cover letter at the bottom of the pre-interview form. Attn. Lori Krause, General Manager.

Please note: Having a post-secondary diploma/degree and a vehicle are mandatory requirements for this position.